St. Moritz

Country: Switzerland

Region: Engadin

Birthplace of winter tourism, synonymous with glamour, sunshine and luxury.

About St. Moritz

St. Moritz invented winter tourism. This is where the British first took holidays in the snow, where Olympic winter games were held twice, and where the champagne climate — 300 days of sunshine — became a marketing concept. The skiing is good but secondary to the social scene, the bobsled track, the frozen lake events, and the sheer glamour of being seen here.